{"id":3,"date":"2026-05-01T21:07:13","date_gmt":"2026-05-01T21:07:13","guid":{"rendered":"https:\/\/alpacaqr.com\/principal\/?page_id=3"},"modified":"2026-05-22T02:13:33","modified_gmt":"2026-05-22T02:13:33","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/elprincipal.cl\/pt\/privacy-policy\/","title":{"rendered":"Pol\u00edticas de privacidade"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3\" class=\"elementor elementor-3\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e4c758 e-flex e-con-boxed e-con e-parent\" data-id=\"7e4c758\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68900fc8 elementor-widget elementor-widget-text-editor\" data-id=\"68900fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-title flex LEFT LEFT LEFT t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-title\">\n<h3 class=\"vtex-rich-text-0-x-heading vtex-rich-text-0-x-heading--statics-title t-heading-3 vtex-rich-text-0-x-headingLevel3 vtex-rich-text-0-x-headingLevel3--statics-title vtex-rich-text-0-x-heading-level-3\">Pol\u00edticas de Privacidade<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">1. Disposi\u00e7\u00f5es gerais<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">A Vi\u00f1a El Principal SA (\u201cEL PRINCIPAL\u201d) respeita a privacidade de quem acessa e utiliza este site (o \u201cSite\u201d). A seguir, informaremos sobre o tipo de dados pessoais coletados, processados e armazenados pela EL PRINCIPAL por meio do Site e as finalidades para as quais s\u00e3o utilizados. Tamb\u00e9m informaremos como voc\u00ea pode exercer seus direitos como titular desses dados pessoais.<br \/><br \/>O objetivo desta Pol\u00edtica de Prote\u00e7\u00e3o de Dados Pessoais (a \u201cPol\u00edtica de Dados Pessoais\u201d) \u00e9 inform\u00e1-lo sobre os dados pessoais que a EL PRINCIPAL coleta, acessa e utiliza quando voc\u00ea usa o Site, independentemente do meio digital, suporte ou dispositivo por meio do qual voc\u00ea o acessa. <br \/><br \/>Por favor, leia este documento na \u00edntegra. A EL PRINCIPAL deseja que voc\u00ea esteja sempre ciente dos dados pessoais que fornece, dando-lhe controle sobre as informa\u00e7\u00f5es que compartilha, tanto ao navegar em nosso site quanto ao preencher nossos formul\u00e1rios de contato, assinar newsletters ou entrar em contato com nosso servi\u00e7o de atendimento ao cliente. A EL PRINCIPAL declara que respeita a privacidade e o direito \u00e0 autodetermina\u00e7\u00e3o informativa de cada indiv\u00edduo e que \u00e9 respons\u00e1vel pelos dados tratados no site, em conformidade com a Pol\u00edtica de Dados Pessoais e as leis da Rep\u00fablica do Chile. <br \/><br \/>Ao acessar ou usar o Site, voc\u00ea aceita esta Pol\u00edtica de Dados Pessoais sem restri\u00e7\u00f5es ou reservas. Independentemente do pa\u00eds em que voc\u00ea reside ou fornece informa\u00e7\u00f5es, voc\u00ea autoriza a EL PRINCIPAL a usar suas informa\u00e7\u00f5es em qualquer outro pa\u00eds onde a EL PRINCIPAL opere, de acordo com esta Pol\u00edtica de Dados Pessoais. <br \/><br \/>Quaisquer altera\u00e7\u00f5es a esta Pol\u00edtica de Dados Pessoais ser\u00e3o publicadas no site e voc\u00ea ser\u00e1 solicitado a aceit\u00e1-las. Isso permitir\u00e1 que voc\u00ea seja informado a qualquer momento sobre quais dados pessoais est\u00e3o sendo coletados, processados e\/ou armazenados, e para qual finalidade. . <br \/><br \/>Esta Pol\u00edtica de Dados Pessoais n\u00e3o se aplica a sites ou aplicativos acess\u00edveis por meio de hiperlinks que voc\u00ea possa encontrar no Site, exceto aqueles que o direcionam para sites ou aplicativos da EMPRESA PRINCIPAL.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">2. Coleta e armazenamento de dados pessoais no site<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Nome da entidade respons\u00e1vel: Vi\u00f1a El Principal SA, sociedade an\u00f4nima constitu\u00edda na Rep\u00fablica do Chile, RUT n\u00ba 76.320.260-7. O representante legal da EL PRINCIPAL \u00e9 o Sr. Marco Andr\u00e9s Puyo Acevedo, ambos com endere\u00e7o para estes fins na Calle La Escuela sn, Fundo El Principal, Pirque, Chile. <br \/><br \/>N\u00famero de telefone: 228547023. <br \/><br \/>E-mail para contato: <a class=\"vtex-rich-text-0-x-link vtex-rich-text-0-x-link--statics-text\" href=\"mailto:ventas@elprincipal.cl\">ventas@elprincipal.cl<\/a> . <br \/><br \/>A EL PRINCIPAL coleta, processa e armazena apenas os dados pessoais estritamente necess\u00e1rios para o funcionamento adequado do site e para melhorar a experi\u00eancia do usu\u00e1rio. Qualquer outro processamento de dados pessoais ser\u00e1 realizado somente com base em outras obriga\u00e7\u00f5es ou permiss\u00f5es legais, ou se voc\u00ea tiver dado seu consentimento expresso \u00e0 EL PRINCIPAL. <br \/><br \/>A EMPRESA PRINCIPAL coleta, processa e armazena dados pessoais da maneira indicada abaixo: <br \/><br \/>Coleta e armazenamento autom\u00e1ticos de dados pessoais:<\/p>\n<ul class=\"vtex-rich-text-0-x-list vtex-rich-text-0-x-list--statics-text\">\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Este site coleta informa\u00e7\u00f5es automaticamente por meio de cookies e outros mecanismos de rastreamento na web (consulte os detalhes na Pol\u00edtica de Rastreamento na Web, Se\u00e7\u00e3o 9). Abaixo est\u00e3o alguns dos principais dados coletados dessa forma:<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">O endere\u00e7o IP e\/ou o ID do dispositivo (IMEI) atribu\u00eddo ao respectivo dispositivo final necess\u00e1rio para transmitir o conte\u00fado do site. Atrav\u00e9s de informa\u00e7\u00f5es de IP e outros dados semelhantes, a localiza\u00e7\u00e3o f\u00edsica do usu\u00e1rio pode ser determinada com consider\u00e1vel precis\u00e3o.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Atividade do usu\u00e1rio no contexto de sua atividade no site, incluindo o n\u00famero de cliques e as p\u00e1ginas que o usu\u00e1rio acessa a partir do site.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">O respectivo tipo de dispositivo final.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Tipo de navegador utilizado, sistema operacional, provedor de internet.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Data e hora de utiliza\u00e7\u00e3o do site.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Coleta e armazenamento n\u00e3o autom\u00e1ticos de dados pessoais: <br \/><br \/>Ao acessar e\/ou utilizar o Site e consentir em fornecer seus dados pessoais para determinadas finalidades, o PRINCIPAL coleta, processa e armazena esses dados pessoais. Isso pode incluir um ou mais dos seguintes dados pessoais:<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Nome e sobrenome do usu\u00e1rio.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Cart\u00e3o de Identifica\u00e7\u00e3o do Usu\u00e1rio.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Endere\u00e7o de e-mail do usu\u00e1rio.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">N\u00famero de telefone do usu\u00e1rio.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Empresa relacionada ao usu\u00e1rio.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Prefer\u00eancias do usu\u00e1rio.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Outros dados pessoais necess\u00e1rios para realizar a atividade que o usu\u00e1rio deseja executar no site, como o que o usu\u00e1rio escreve nos formul\u00e1rios de contato, comunica ao servi\u00e7o de atendimento ao cliente ou as mensagens que envia atrav\u00e9s do site. <br \/><br \/>Esses dados pessoais ser\u00e3o coletados por meio do site quando voc\u00ea inserir informa\u00e7\u00f5es em qualquer um dos campos designados. Esses campos est\u00e3o claramente identificados e n\u00e3o coletar\u00e3o nenhum dado pessoal, a menos que voc\u00ea consinta expressamente com a sua coleta, processamento e armazenamento, de acordo com esta Pol\u00edtica de Dados Pessoais.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">3. Utiliza\u00e7\u00e3o e processamento de dados pessoais no site<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Os dados pessoais coletados e armazenados pelo Site podem ser utilizados para as seguintes finalidades, dependendo do caso espec\u00edfico em que forem fornecidos ou coletados, e de acordo com o consentimento concedido, conforme esta Pol\u00edtica de Dados Pessoais: <br \/><br \/>a) Para ajudar a estabelecer e verificar a identidade do usu\u00e1rio. <br \/><br \/>b) Manter a seguran\u00e7a e a integridade dos sistemas, instala\u00e7\u00f5es e pessoal da EL PRINCIPAL. <br \/><br \/>c) Prestar servi\u00e7os e assist\u00eancia: comunicar e responder a perguntas, pedidos de informa\u00e7\u00f5es sobre produtos ou atendimento ao cliente, coment\u00e1rios ou sugest\u00f5es dos utilizadores. <br \/><br \/>d) Enviar ao usu\u00e1rio atualiza\u00e7\u00f5es sobre ofertas de produtos ou servi\u00e7os que possam ser de seu interesse, avisos de promo\u00e7\u00f5es, vendas e outras informa\u00e7\u00f5es sobre produtos da EL PRINCIPAL e suas afiliadas, incluindo comunica\u00e7\u00f5es para fins publicit\u00e1rios e informativos. <br \/><br \/>e) Manter registros, como listas de e-mails ou listas de tipos de usu\u00e1rios, por prefer\u00eancias ou caracter\u00edsticas, a fim de manter o usu\u00e1rio informado sobre produtos e servi\u00e7os e\/ou para fins de estat\u00edsticas comerciais e pesquisas de mercado. O PRINCIPAL poder\u00e1 criar perfis com base em estudos de marketing e t\u00e9cnicas e procedimentos estat\u00edsticos e de segmenta\u00e7\u00e3o que permitam a personaliza\u00e7\u00e3o da oferta de produtos de acordo com as caracter\u00edsticas e necessidades do usu\u00e1rio. Nesse contexto, os perfis poder\u00e3o ser criados utilizando meios tecnol\u00f3gicos para fazer previs\u00f5es sobre o usu\u00e1rio do Website. <br \/><br \/>f) Melhorar o site da EL PRINCIPAL levando em considera\u00e7\u00e3o as prefer\u00eancias do usu\u00e1rio. .<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">4. Fundamento jur\u00eddico para o tratamento dos dados pessoais do utilizador do website<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">O tratamento dos dados pessoais do usu\u00e1rio ser\u00e1 l\u00edcito: <br \/><br \/>a) Nos casos em que for necess\u00e1rio para a execu\u00e7\u00e3o ou cumprimento de uma obriga\u00e7\u00e3o legal do PRINCIPAL ou quando previsto ou autorizado por lei. <br \/><br \/>b) Nos casos em que seja necess\u00e1rio para a celebra\u00e7\u00e3o ou execu\u00e7\u00e3o de um contrato entre o utilizador do Website e o PRINCIPAL, ou para a execu\u00e7\u00e3o de medidas pr\u00e9-contratuais entre eles. <br \/><br \/>c) Nos casos em que O PRINCIPAL ou um terceiro tenha um interesse leg\u00edtimo no tratamento de dados pessoais, como, por exemplo, para garantir e melhorar a funcionalidade e o bom funcionamento do Website; para proteger os interesses e a seguran\u00e7a dos utilizadores ou de terceiros; para proteger o interesse p\u00fablico que possa ser afetado; ou outros casos semelhantes previstos na lei. <br \/><br \/>d) Nos casos em que seja necess\u00e1rio para a formula\u00e7\u00e3o, o exerc\u00edcio ou a defesa de um direito perante os tribunais de justi\u00e7a. <br \/><br \/>e) Nos casos em que o consentimento do usu\u00e1rio tenha sido obtido (ver pr\u00f3ximo ponto). <br \/><br \/>A EMPRESA PRINCIPAL poder\u00e1 compartilhar e transferir as informa\u00e7\u00f5es coletadas para qualquer membro de seu grupo de empresas, nos pa\u00edses em que opera, na medida em que for razoavelmente necess\u00e1rio para os fins e com base nos fundamentos jur\u00eddicos estabelecidos nesta Pol\u00edtica de Dados Pessoais e com as limita\u00e7\u00f5es impostas pela legisla\u00e7\u00e3o vigente. <br \/><br \/>Sujeito \u00e0s limita\u00e7\u00f5es impostas pela legisla\u00e7\u00e3o vigente, O PRINCIPAL n\u00e3o vender\u00e1 nem fornecer\u00e1 essas informa\u00e7\u00f5es a terceiros n\u00e3o relacionados, sem preju\u00edzo das disposi\u00e7\u00f5es desta Pol\u00edtica de Dados Pessoais e da autoriza\u00e7\u00e3o que voc\u00ea concede para a implementa\u00e7\u00e3o e o download de cookies de terceiros, conforme estabelecido na Pol\u00edtica de Rastreamento Web (ver Ponto 9). <br \/><br \/>Os dados pessoais ser\u00e3o conservados at\u00e9 que a finalidade para a qual foram recolhidos seja cumprida ou at\u00e9 que o utilizador exer\u00e7a o seu direito de retifica\u00e7\u00e3o, apagamento e oposi\u00e7\u00e3o. Tal ser\u00e1 feito na medida em que n\u00e3o conflite com a necessidade de manter o seu armazenamento por raz\u00f5es legais. <br \/><br \/>O Contratante eliminar\u00e1 ou anonimizar\u00e1 os dados pessoais assim que n\u00e3o precisar mais deles para os fins mencionados acima. Isso n\u00e3o prejudica fontes externas que armazenam cookies ou outros mecanismos semelhantes de rastreamento na web no dispositivo do usu\u00e1rio, de acordo com a Pol\u00edtica de Rastreamento na Web (ver Se\u00e7\u00e3o 9). <br \/><br \/>O Principal estabeleceu e mant\u00e9m medidas de seguran\u00e7a \u2014 administrativas, t\u00e9cnicas e f\u00edsicas \u2014 que lhe permitem proteger os dados pessoais contra danos, perdas, altera\u00e7\u00f5es, destrui\u00e7\u00e3o ou uso, acesso ou processamento n\u00e3o autorizados, em conformidade com a legisla\u00e7\u00e3o aplic\u00e1vel. No entanto, o usu\u00e1rio deve estar ciente de que nenhuma comunica\u00e7\u00e3o pela Internet \u00e9 100% segura. <br \/><br \/>Em particular, a EL PRINCIPAL disp\u00f5e das seguintes ferramentas e pr\u00e1ticas para processar e armazenar com seguran\u00e7a os dados pessoais dos utilizadores, as quais s\u00e3o implementadas e verificadas pelo seu servi\u00e7o de alojamento:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">5. Consent<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">A principal base legal para o processamento de dados pessoais \u00e9 o seu consentimento expl\u00edcito para que o Site colete, processe, manuseie e armazene seus dados, de acordo com esta Pol\u00edtica de Dados Pessoais. <br \/><br \/>Ao utilizar o Website, voc\u00ea aceita e consente expressamente com o processamento dos seus dados pessoais de acordo com esta Pol\u00edtica de Dados Pessoais. <br \/><br \/>Caso n\u00e3o concorde com esta Pol\u00edtica de Dados Pessoais, por favor, n\u00e3o utilize o Website nem forne\u00e7a quaisquer dados a ele. <br \/><br \/>Voc\u00ea declara que tem mais de 18 anos de idade.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">6. Os direitos do usu\u00e1rio do site em rela\u00e7\u00e3o aos seus dados pessoais<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Voc\u00ea poder\u00e1, a qualquer momento e desde que os requisitos necess\u00e1rios sejam atendidos, exercer os seguintes direitos:<\/p>\n<ul class=\"vtex-rich-text-0-x-list vtex-rich-text-0-x-list--statics-text\">\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Direito de acesso: Voc\u00ea pode acessar seus dados pessoais para descobrir quais dados pessoais seus est\u00e3o sendo processados.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Direito de solicitar a retifica\u00e7\u00e3o de dados pessoais: Voc\u00ea tem o direito de retificar os seus dados pessoais que considere incorretos.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Direito de solicitar o cancelamento, apagamento ou elimina\u00e7\u00e3o de dados pessoais: voc\u00ea tem o direito de solicitar a elimina\u00e7\u00e3o dos seus dados pessoais.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Direito de solicitar a limita\u00e7\u00e3o ou restri\u00e7\u00e3o do processamento de dados pessoais: voc\u00ea ter\u00e1 o direito de solicitar a limita\u00e7\u00e3o do processamento de seus dados pessoais, por exemplo, apenas para determinadas finalidades.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Direito de oposi\u00e7\u00e3o ao tratamento de dados pessoais: Voc\u00ea tem o direito de se opor a esse tratamento a qualquer momento, por seus pr\u00f3prios motivos. O Controlador cessar\u00e1 o tratamento, a menos que possa demonstrar motivos leg\u00edtimos e imperiosos para continu\u00e1-lo, ou quando tal tratamento for necess\u00e1rio para o estabelecimento, exerc\u00edcio ou defesa de direitos em processo judicial.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Direito de revogar qualquer consentimento que tenha dado, sem que isso afete a legalidade do tratamento baseado no consentimento antes da sua revoga\u00e7\u00e3o (sem efeito retroativo), mediante o envio de um pedido por escrito para: <a class=\"vtex-rich-text-0-x-link vtex-rich-text-0-x-link--statics-text\" href=\"mailto:ventas@elprincipal.cl\">ventas@elprincipal.cl<\/a> .<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Direito de se opor ao recebimento de publicidade por meios eletr\u00f4nicos: enviando uma solicita\u00e7\u00e3o por escrito para: <a class=\"vtex-rich-text-0-x-link vtex-rich-text-0-x-link--statics-text\" href=\"mailto:ventas@elprincipal.cl\">ventas@elprincipal.cl<\/a> . <br \/><br \/>\u00c9 prov\u00e1vel que o usu\u00e1rio que solicitar essas a\u00e7\u00f5es n\u00e3o consiga mais usar o site com todas as suas funcionalidades. <br \/>Para impedir a coleta de dados pessoais, voc\u00ea pode sempre alterar as configura\u00e7\u00f5es do seu dispositivo.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">7. Outros canais<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">O Contratante poder\u00e1 tamb\u00e9m coletar e processar dados pessoais por meio de outros canais de comunica\u00e7\u00e3o, como telefone, e-mail, aplicativos ou redes sociais. Nesses casos, o usu\u00e1rio ser\u00e1 informado sobre as finalidades do processamento de seus dados pessoais e ser\u00e1 solicitado seu consentimento. Esta Pol\u00edtica de Dados Pessoais tamb\u00e9m se aplicar\u00e1 a esses canais.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">8. Altera\u00e7\u00f5es a esta Pol\u00edtica de Dados Pessoais<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">O PRINCIPAL poder\u00e1 modificar e atualizar este documento periodicamente, sendo que tal ser\u00e1 comunicado no Website, mediante solicita\u00e7\u00e3o da respectiva aceita\u00e7\u00e3o por parte do utilizador.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title-head flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title-head\">\n<p class=\"vtex-rich-text-0-x-heading vtex-rich-text-0-x-heading--statics-text-title-head t-heading-3 vtex-rich-text-0-x-headingLevel3 vtex-rich-text-0-x-headingLevel3--statics-text-title-head vtex-rich-text-0-x-heading-level-3\">9. Pol\u00edtica de Rastreamento Web<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild pb0\">\n<div class=\"vtex-flex-layout-0-x-flexCol vtex-flex-layout-0-x-flexCol--static-subcontent  ml0 mr0 pl0 pr0      flex flex-column h-100 w-100\">\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">9.1. Sobre Cookies<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">O site utiliza mecanismos de rastreamento web, que s\u00e3o tecnologias que coletam, processam e armazenam informa\u00e7\u00f5es. Esses mecanismos visam facilitar o acesso mais r\u00e1pido aos servi\u00e7os oferecidos pelo site e garantir seu funcionamento adequado. Ao acessar e navegar pelo site, esses mecanismos de rastreamento web ser\u00e3o baixados para o seu computador ou dispositivo. <br \/><br \/>O conceito de mecanismos de rastreamento na web inclui qualquer dispositivo, mecanismo, ferramenta ou tecnologia que permita a coleta, o processamento, o armazenamento e a recupera\u00e7\u00e3o de dados, como cookies, pixels, impress\u00f5es digitais digitais, SDKs e outras tecnologias com a mesma funcionalidade, todas elas doravante denominadas \u201cCookies\u201d. <br \/><br \/>Os cookies s\u00e3o pequenos arquivos de dados enviados pelo site ou por outro aplicativo ou site e armazenados temporariamente no dispositivo do usu\u00e1rio para melhorar a funcionalidade do site e a experi\u00eancia do usu\u00e1rio. Alguns cookies expiram quando a sess\u00e3o do usu\u00e1rio no site termina, enquanto outros permanecem no dispositivo do usu\u00e1rio por um per\u00edodo mais longo. <br \/><br \/>A seguir, explicaremos de forma clara e precisa para que servem esses mecanismos de rastreamento na web, quais tipos de mecanismos de rastreamento s\u00e3o usados no site, quais s\u00e3o seus objetivos e como eles podem ser configurados ou desativados de acordo com a prefer\u00eancia do usu\u00e1rio.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">9.2. Tipos de Cookies<\/span> <br \/><br \/><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">Cookies prim\u00e1rios<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Esses s\u00e3o os dados enviados deste site para o computador do usu\u00e1rio (onde s\u00e3o armazenados) e s\u00f3 podem ser lidos pelo site.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">Cookies de terceiros<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Esses s\u00e3o cookies enviados por outras organiza\u00e7\u00f5es para o dispositivo do usu\u00e1rio (onde s\u00e3o armazenados) e utilizados pelo site para diversas finalidades. Esses cookies podem ser lidos pelas organiza\u00e7\u00f5es que os enviam. <br \/><br \/>Por exemplo, o site utiliza o Google Analytics, que fornece informa\u00e7\u00f5es sobre as p\u00e1ginas mais visitadas, a dura\u00e7\u00e3o m\u00e9dia da sess\u00e3o e outros dados estat\u00edsticos. Esses dados s\u00e3o baseados no tempo em que as p\u00e1ginas permanecem ativas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">Cookies de sess\u00e3o<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Esses s\u00e3o cookies que permanecem no arquivo de cookies do navegador do usu\u00e1rio at\u00e9 o t\u00e9rmino da sess\u00e3o no site, portanto, nenhum dado \u00e9 armazenado no computador do usu\u00e1rio posteriormente. As informa\u00e7\u00f5es obtidas por meio desses cookies s\u00e3o utilizadas para analisar padr\u00f5es de tr\u00e1fego do site, melhorar o conte\u00fado do site e otimizar seu uso.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">Cookies persistentes<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Esses s\u00e3o cookies que permanecem armazenados no dispositivo do usu\u00e1rio ap\u00f3s o t\u00e9rmino da sess\u00e3o no site. O site l\u00ea esses cookies armazenados sempre que o usu\u00e1rio faz login novamente. Um cookie persistente tem uma data de expira\u00e7\u00e3o espec\u00edfica. O cookie deixar\u00e1 de funcionar ap\u00f3s essa data. Dependendo de sua finalidade<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">Cookies t\u00e9cnicos<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Esses s\u00e3o os cookies necess\u00e1rios para o funcionamento correto e completo do site. Eles permitem, por exemplo, controlar o tr\u00e1fego e a comunica\u00e7\u00e3o de dados, acessar \u00e1reas restritas, processar pedidos, usar recursos de seguran\u00e7a e armazenar conte\u00fado para distribuir v\u00eddeos, entre outras coisas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">Cookies de personaliza\u00e7\u00e3o<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">S\u00e3o aquelas que permitem o acesso ao site com caracter\u00edsticas predefinidas com base em uma s\u00e9rie de crit\u00e9rios, como idioma, tipo de navegador, configura\u00e7\u00f5es regionais ou geolocaliza\u00e7\u00e3o de onde o site \u00e9 acessado, etc.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">Cookies anal\u00edticos<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Essas s\u00e3o as ferramentas que nos permitem quantificar o n\u00famero de usu\u00e1rios que acessam o site e, assim, realizar medi\u00e7\u00f5es e an\u00e1lises estat\u00edsticas de como os usu\u00e1rios interagem com ele. Isso envolve analisar a atividade deles no site para melhorar os produtos e servi\u00e7os oferecidos.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">Cookies de publicidade<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Essas s\u00e3o as que permitem o gerenciamento de espa\u00e7os publicit\u00e1rios que podem ser inclu\u00eddos no site.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">Cookies de publicidade comportamental<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Esses s\u00e3o cookies que armazenam informa\u00e7\u00f5es sobre o comportamento do usu\u00e1rio, obtidas por meio de observa\u00e7\u00e3o cont\u00ednua. Gra\u00e7as a eles, \u00e9 poss\u00edvel compreender os h\u00e1bitos de navega\u00e7\u00e3o na internet e exibir publicidade relacionada ao perfil do usu\u00e1rio.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">9.3. Por que voc\u00ea deveria permitir cookies?<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Os cookies s\u00e3o essenciais para o funcionamento da Internet, proporcionando in\u00fameras vantagens na oferta de servi\u00e7os interativos, facilitando a navega\u00e7\u00e3o e a usabilidade dos sites, permitindo a personaliza\u00e7\u00e3o e maximizando suas funcionalidades. Os cookies n\u00e3o danificam o seu computador. Pelo contr\u00e1rio, t\u00ea-los ativados ajuda a identificar e resolver erros.<\/p>\n<ul class=\"vtex-rich-text-0-x-list vtex-rich-text-0-x-list--statics-text\">\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">As informa\u00e7\u00f5es contidas nos cookies s\u00e3o utilizadas para melhorar os servi\u00e7os, por exemplo:<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Permitir que um servi\u00e7o reconhe\u00e7a o dispositivo do usu\u00e1rio para que ele n\u00e3o precise fornecer as mesmas informa\u00e7\u00f5es v\u00e1rias vezes para uma tarefa ou durante uma sess\u00e3o, por exemplo: preencher um formul\u00e1rio ou pesquisa online toda vez que acessar o site.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Permita que o reprodutor de v\u00eddeo funcione corretamente.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Ative a geolocaliza\u00e7\u00e3o para oferecer um servi\u00e7o melhor.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Medir quantas pessoas usam o site e seus servi\u00e7os, tornando esses servi\u00e7os mais f\u00e1ceis de usar e garantindo capacidade suficiente para mant\u00ea-los com rapidez; analisar dados an\u00f4nimos para entender como as pessoas interagem com diferentes aspectos dos servi\u00e7os online, para que possamos aprimor\u00e1-los e fornecer um servi\u00e7o melhor.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">9.4. O que acontece se voc\u00ea n\u00e3o aceitar cookies?<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Se optar por n\u00e3o aceitar cookies, algumas funcionalidades do website poder\u00e3o n\u00e3o ser apresentadas ou funcionar corretamente. Isto restringir\u00e1 as suas possibilidades no website e poder\u00e1 afetar o design e a experi\u00eancia do utilizador. Exemplos de funcionalidades que poder\u00e3o ser afetadas incluem:<\/p>\n<ul class=\"vtex-rich-text-0-x-list vtex-rich-text-0-x-list--statics-text\">\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Desfrute de uma experi\u00eancia personalizada no site.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Geolocaliza\u00e7\u00e3o para oferecer um servi\u00e7o melhor.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">A visualiza\u00e7\u00e3o do v\u00eddeo.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Curta e compartilhe o site nas redes sociais.<\/p>\n<\/li>\n<li class=\"vtex-rich-text-0-x-listItem vtex-rich-text-0-x-listItem--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Veja o conte\u00fado adicionado ao site.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">9.5. Cookies inclu\u00eddos neste site<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">A seguir, detalhamos os cookies utilizados neste site e a finalidade de cada um:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">9.6. Outros Cookies<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Al\u00e9m dos cookies listados acima, cookies pr\u00f3prios ou de terceiros podem ser usados em conte\u00fado (externo) inclu\u00eddo no site por meio de tecnologias como iFrames, JavaScript, etc. Ao aceitar os cookies, voc\u00ea tamb\u00e9m concorda que esse conte\u00fado pode usar cookies. <br \/><br \/>O site principal n\u00e3o tem controle sobre cookies de terceiros, nem se responsabiliza por eles. Consulte o site do terceiro para obter mais informa\u00e7\u00f5es.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">9.7. Configura\u00e7\u00e3o e desativa\u00e7\u00e3o de cookies<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Voc\u00ea pode permitir, bloquear ou excluir cookies instalados em seu computador configurando as op\u00e7\u00f5es do seu navegador de internet.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">9.8. Consent<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">Ao aceitar esta Pol\u00edtica de Rastreamento Web clicando em \u201caceitar\u201d na janela pop-up, voc\u00ea autoriza o uso dos cookies descritos. Este consentimento expresso e inequ\u00edvoco \u00e9 a base legal para o envio e armazenamento de cookies no seu dispositivo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text-title flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text-title\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text-title\"><span class=\"b vtex-rich-text-0-x-strong vtex-rich-text-0-x-strong--statics-text-title\">9.9. Atualiza\u00e7\u00f5es e altera\u00e7\u00f5es na pol\u00edtica de rastreamento da Web<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vtex-flex-layout-0-x-flexColChild vtex-flex-layout-0-x-flexColChild--static-subcontent pb0\">\n<div class=\"vtex-rich-text-0-x-container vtex-rich-text-0-x-container--statics-text flex tl items-start justify-start t-body c-on-base\">\n<div class=\"vtex-rich-text-0-x-wrapper vtex-rich-text-0-x-wrapper--statics-text\">\n<p class=\"lh-copy vtex-rich-text-0-x-paragraph vtex-rich-text-0-x-paragraph--statics-text\">O Contratante poder\u00e1 modificar e atualizar esta Pol\u00edtica de Rastreamento Web com base em altera\u00e7\u00f5es nos Cookies utilizados no Website, solicitando a respectiva aceita\u00e7\u00e3o do usu\u00e1rio ou conforme exigido por lei.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Pol\u00edticas Privacidad 1. Disposiciones generales Vi\u00f1a El Principal S.A. (\u201cEL PRINCIPAL\u201d) respeta la privacidad de quienes ingresan y utilizan esta p\u00e1gina web (la \u201cP\u00e1gina Web\u201d). A continuaci\u00f3n, le informaremos sobre el tipo de datos personales recolectados, procesados y almacenados por EL PRINCIPAL a trav\u00e9s de la P\u00e1gina Web y para qu\u00e9 finalidades se usan. Tambi\u00e9n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pol\u00edticas de privacidad - Vi\u00f1a El Principal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elprincipal.cl\/pt\/privacy-policy\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pol\u00edticas de privacidad - Vi\u00f1a El Principal\" \/>\n<meta property=\"og:description\" content=\"Pol\u00edticas Privacidad 1. 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